Traffic Manager – Modern Dental Europe | 30-40 hours | Alphen aan den Rijn, The Netherlands
Our organization is a European market leader in dental technology and is part of the Hong Kong-listed Modern Dental Group. Modern Dental Europe supplies dental technology to dentists, orthodontists, dental surgeons, dental technicians and dental technicians and has offices in 11 European countries.
Modern Dental stands for state-of-the-art dental technology at a competitive price. Modern Dental is a professional and economically strong and reliable partner and always offers dentists a stable and predictable process. Modern Dental wants to be seen as an innovative organization with a predictable and reliable process. New developments within Modern Dental are aimed at the perfect patient result, convenience and maximum efficiency for successful dentists.
Your key responsibilities
As our Traffic Manager, you will support the European Marketing Team. You will report directly to our European Marketing Automation Manager. The following types of tasks will be a part of your responsibilities:
- Ensure that our paid media services are the sharpest and most value-creating in the market;
- Building a paid media team that delivers high quality paid media solutions, including campaigns on Google Ads, Bing, Facebook, Instagram, LinkedIn, and others;
- Ensure the quality of countries paid media solutions and contribute to high customer satisfaction;
- Be the primary sparring partner for by virtue of your knowledge within paid media;
- Collaborate with Marketing Managers and colleagues for the purpose of improving sales and positioning in the market and to our customers;
- Collaborate with other professional teams in Modern Dental (SEO, CRO, BI, Tracking, Martech Solutions and Loyalty & Marketing Automation) in the intersection between digital marketing, analytics, data activation and automation;
- Contribute to and execute the traffic strategy and roadmap;
- Management, planning, and execution of campaigns within paid media, including Google Ads, Shopping, Bing Ads, YouTube, Display/Programmatic, Facebook, Instagram, and others;
- Development and conceptualization of our services within paid media as a specialist area;
- Profiling paid media through blog posts, cases, webinars, etc.;
- Ongoing quality assurance and performance checks on paid media services.
Your skills
- Be the go-to person for marketing automation tools;
- Lead gen forms and optimizing the conversion rate of these;
- Email marketing strategy, including ongoing reporting and assessment;
- Email templates, campaigns and automation flows across the business;
- Data- and behavior-driven flows and lead scoring to move customers along the sales funnel.
What do we ask?
You have a minimum of 3-5 years of experience with paid media services where you have worked with consulting and execution in large advertising solutions. As a Traffic Manager you have a good understanding of digital marketing.
In addition, you have experience in:
- Campaign optimization in Google Ads and/or social media platforms;
- Paid Media Strategy & Customer Journey design;
- Media & campaign planning;
- Data activation & data driven campaigns;
- Cross Channel synergies & Omnichannel campaigns;
- Google Analytics and/or other analytics platforms;
- Conceptualization, frameworks and product development;
- Reporting.
Experience with the following is an advantage, but not required:
- Google Tag Manager & Tracking;
- Scripts & automation;
- Data analysis & interpretation;
- Mentorship & team management.
This is what you get:
- We provide thorough onboarding and training to make sure you can take on your new tasks;
- We offer great office spaces made for collaboration, but also independent work;
- Challenging function in a dynamic working environment with cozy colleagues;
- Room for own initiative, development and independence to further professionalize yourself and the company;
- A competitive salary;
- And of course fun company outings!
Would you like to strengthen our team and do you recognize yourself in this profile?
Send your application and CV to: hr@elysee-dental.nl (Linda Kroon, HR Assistant). Interviews are held on an ongoing basis, as the position is to be filled as soon as possible.
If you have any questions, you are welcome to contact our European Marketing Automation Manager, Jack Petersen, through number +45 20 21 7570
An assessment is also part of the procedure.
In the context of the privacy of our patient data, a Declaration on Behavior will be requested upon acceptance of the position.